Name and contact details of the person in charge:
Managing directors: Christian Gärtner, Dr. Johannes Luschitz, Patrick Nennewitz
Phone: +49 711 99521058
(hereinafter referred to as Kalea) acts in accordance with the statutory provisions in all data processing procedures (e.g. collection, processing and transmission). The following statement provides you with an overview of the type of data that is collected and how it is used and passed on, the security measures that Kalea takes to protect your data and how you can exercise your rights.
Contact / Data protection officer
If you have any questions regarding data protection and your rights as a data subject, please contact us at
§ 1 Collection, use and storage of personal data
When you use and visit our website, Kalea collects various data from you, sometimes also so-called personal data. This is information that relates to an identified or identifiable natural person (hereinafter "data subject").
1. Visiting the Kalea websites in general
When you visit the Kalea websites, you transmit data to our web server via your internet browser (for technical reasons). The following data is recorded during an ongoing connection for communication between your internet browser and our web server:
-date and time of the request
-Name of the requested file
-Page from which the file was requested
-access status (file transferred, file not found, etc.)
-Web browser and operating system used
-full IP address of the requesting computer
-transferred data volume
For reasons of technical security, in particular to defend against attempts to attack our web server, this data is stored by us for a short period of time. It is not possible for us to draw conclusions about individual persons based on this data.
The legal basis for storage is § 15 TMG and Art. 6 para. 1 lit. f) DSGVO.
Further personal information is only collected if you provide it voluntarily, for example in the context of an inquiry or registration. Depending on the area concerned, Kalea uses the personal data you provide to answer your inquiries and for the purpose of technical administration of the website. In detail, the use in the respective areas is as follows:
SSL- or TLS-encryption
For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and the lock symbol in the browser line.
You can receive the Kalea e-mail newsletter by registering with an e-mail address and expressly agreeing to receive it by ticking the checkbox next to the following text:
"I would like to subscribe to the Kalea Newsletter".
If you subscribe to our e-mail newsletter, we will send you regular information about our offers and services. For the dispatch of the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to click on a corresponding link to confirm that you wish to receive future newsletters from us.
When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. In the case of the confirmation mail sent for control purposes (double opt-in mail), we also save the date and time of the click on the confirmation link and the IP address entered by the Internet Service Provider (ISP). The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. The processing of this data is based on your consent according to Art. 6 para. 1 lit. a) DSGVO or on legitimate interests of us according to Art. 6 para. 1 lit. f) DSGVO to prove the required consent.
You can revoke this consent at any time and unsubscribe from the newsletter.
The data you have deposited with us for the purpose of subscribing to the newsletter and the data we have stored to prove your consent will be stored by us until you unsubscribe.
The data that you provide us with for the purpose of subscribing to the newsletter and the data that we store to prove your consent will be stored by us until you unsubscribe from the newsletter and will be deleted after you cancel the newsletter. After cancellation your e-mail address will be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this declaration.
§ 2 Passing on and deletion of personal data
1. Visiting the Kalea websites
The data (§ 1) stored during a mere visit to the Kalea websites will not be passed on to third parties.
The e-mail address you provide for newsletter registration will not be given to third parties. Only for data processing by order Kalea uses the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. If you no longer wish to receive the newsletter, your e-mail address will be deleted from the distribution list.
3. Transmission to authorities and other public bodies
Your data will only be passed on to third parties outside of Kalea if the responsible public authority or state institution orders the release in individual cases, then Kalea is obliged to do so.
4. Transfer within our group of companies
Kalea is part of the Kärcher SE & Co. KG. Kalea will cooperate with other companies of the group of companies on a division of labor. For these purposes Kalea will conclude an agreement in accordance with Art. 26 DSGVO, which, among other things, regulates that Kalea will exchange personal data (contact details) of interested parties with the Kärcher sales company, namely if these are necessary for the execution of the contract, if Kalea has a legitimate interest or if Kalea has given its consent to the transfer of data (Art. 6 para. 1 lit.a), b), f) DSGVO.
You can then assert your rights as a data subject against both Kalea and Kärcher at the above address. If your request does not concern the data processing carried out by Kalea, Kalea will forward your request to Kärcher for processing.
The processing within the scope of the aforementioned agreement according to Art. 26 DSGVO is carried out in accordance with Art. 6 para. 1 lit.a), b), f) DSGVO on the basis of the legitimate interest of Kärcher as well as Kalea in the distribution of Kalea's products within the Kärcher group of companies, as well as on the basis of the execution of the contract or if you have consented to the transfer of data.
§ 3 Security advice
1. General technical and organizational measures:
Kalea has implemented a variety of security measures to provide reasonable and adequate protection for personal information.
Kalea websites are protected by a software firewall to prevent access from other networks connected to the Internet. In addition, only employees who need the information to perform a specific task are granted access to personal information. These employees are trained in security and privacy practices and will treat your information as confidential.
§ 4 Cookies / Usage-related Advertising (Behavioural Advertising)
On the basis of § 15 para. 3 TMG and Article 6 para.1 lit. f) DSGVO, Kalea creates user profiles for the purposes of advertising, market research or for the design of Kalea online services in line with demand, provided the user does not object to this. Your opportunity to object is shown in the individual technical measures.
"Cookies" are used on our website for so-called behavioural targeting. These are text files by means of which data with usage information (websites visited, number of visits, visiting times, length of stay on individual pages, etc.), i.e. usage profiles, are stored on your hard disk. These usage profiles are made anonymous and evaluated in a technical (statistical) evaluation process in order to enable a selection based on the interests of the respective user when Internet advertising (e.g. banners) is inserted on other websites. Under no circumstances will personal data such as name, address, e-mail address be stored in the cookies.
2. Rretargeting / usage analysis
In cooperation with advertising partners, we use retargeting technology in order to be able to show visitors to our website suitable advertising in the future. For this purpose we use the pixel method. The pixel is used to mark visitors to our website and then to target them on other websites with advertising for Kalea products.
Also in cooperation with advertising partners we use the Google Remarketing or "similar target groups" function. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only "Google".
This feature is designed to track the behavior of site visitors after they have been directed to the Kalea website by clicking on a Google advertisement. This enables future advertising measures to be optimized.
For Facebook, we use the visitor action pixel of Facebook, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.
This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be redirected to the provider's website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.
You can find further information on the protection of your privacy in the Facebook privacy statement:
You can also disable the remarketing feature "Custom Audiences" in the Advertising Settings section of You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:
The newsletters are sent via "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp may use this data according to its own information to optimize or improve its own services, e.g. for technical optimization of sending and presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.
4. Google analytics
Our website uses functions of the web analysis service Google Analytics. The provider of the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses "cookies. These are small text files that your web browser stores on your end device and enable an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA.
The setting of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our web offer and, if necessary, advertising.
We use Google Analytics in conjunction with the IP anonymization function. It ensures that Google truncates your IP address within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before sending it to the USA. There may be exceptional cases in which Google transfers the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by Google Analytics is not merged with other Google data.
The setting of cookies by your web browser can be prevented. However, some functions of our website could be restricted as a result. You can also prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin accessible via the following link:
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link An opt-out cookie is set to prevent the collection of your information on future visits to our site: Disable Google Analytics.
Demographic characteristics at Google Analytics
Our website uses the function "demographic characteristics" of Google Analytics. It can be used to generate reports that contain information about the age, gender and interests of visitors to the site. This data comes from interest-based advertising by Google as well as from visitor data from third parties. It is not possible to assign the data to a specific person. You can deactivate this function at any time. You can do this through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section "Opting out of data collection".
5. Google AdSense
Our website uses Google AdSense. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense serves the integration of advertisements and sets cookies. Cookies are small text files that your web browser stores on your end device to analyze the use of the website. Google AdSense also uses web beacons. Web beacons are invisible graphics that enable an analysis of the visitor traffic on our website.
Information generated by cookies and web beacons is transferred to Google servers and stored there. Server location is the USA. Google may pass on this information to contractual partners. However, Google will not merge your IP address with other data stored by you.
The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. We as website operators have a legitimate interest in the analysis of user behaviour in order to optimizse our website and our advertising.
With a modern web browser you can monitor, restrict and prevent the setting of cookies. Deactivating cookies can result in limited functionality of our website. By using our website, you agree to the processing of the data collected about you by Google in the manner described above as well as the aforementioned purpose.
6. Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies expire after 30 days and are not used to personally identify users. The cookie enables Google and us to recognize that you have clicked on an ad and been redirected to our website.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through websites of AdWords customers. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. Adwords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, AdWords customers do not receive any information that allows for personal identification of the users. If you do not want to participate in tracking, you can opt out of using the service. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, no inclusion in the conversion tracking statistics takes place.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. As website operators, we have a legitimate interest in the analysis of user behavior in order to optimize our website and our advertising.
Details on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations:
With a modern web browser you can monitor, restrict or prevent the setting of cookies. Disabling cookies may result in limited functionality of our website.
7. Google Web Fonts
Our website uses Web Fonts from Google. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By using these Web Fonts it is possible to present you with the presentation of our website that you desire, regardless of which fonts are available locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and the associated transfer of your data to Google. This is your IP address and which page you have visited on our website. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the optimal display and transmission of our web presence.
The company Google is certified for the US-European data protection convention "Privacy Shield". This data protection agreement is intended to ensure compliance with the level of data protection applicable in the EU.
§ 5 Presence in social networks and other platforms
Kalea also maintains presences on the social networks and other Internet platforms (hereinafter referred to as platforms) of the respectively listed service providers (hereinafter referred to as service providers) listed below, in order to offer information there and/or to communicate with the respective users.
Kalea processes any personal data of users on the basis of the consent given to the respective service provider (Art. 6 para. 1 lit. a) DSGVO), for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b) DSGVO) or on the basis of legitimate interest (Art. 6 para. 1 lit. f) DSGVO) for marketing and sales purposes as well as for market research.
The European Court of Justice (ECJ) ruled in its judgment of 5 June 2018 (Case C210/16) that the operator of a Facebook page is jointly responsible with the service provider for the processing of personal data. It has not yet been clarified whether joint responsibility also exists with other service providers when using the platform.
Kalea points out that user data is usually processed by the respective service provider for advertising and market research purposes. Thus, on the basis of user behavior and the resulting interests of the users, user profiles will be created in order to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
Kalea points out that on the platforms user data is also transferred by the respective service provider to a server in a third country and can therefore be processed outside the area of the European Union. Service providers who are certified under the Privacy-Shield - as stated below - have committed themselves to comply with the data protection standards of the EU.
The purpose and scope of the data collection on the respective platform or the further processing there as well as the user's rights in this regard are governed by the provisions of the respective service provider at
Possibility of objection:
service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy Shield: Possibility to object:
Agreement on joint responsibility
service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Possibility of objection:
service provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy Shield: Possibility to object:
service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA
service provider: LinkedIn Ireland Unlimited Company,Wilton Plaza, Wilton Pl, Dublin, 2, Ireland
Since only the respective service provider has full access to the user data, Kalea recommends that you contact the service provider directly in the event of any requests for information or other questions regarding your rights as a user (e.g. right to deletion). For the necessary support or other questions, please contact us.
§ 6 Your rights
You have the right at any time to obtain information about the data stored about you, its origin and recipients as well as the purpose of the data processing. For this purpose, please contact us at the above mentioned contact address.
2. Revocation of a consent (e.g. sending a newsletter)
You can revoke your consent to the use of your personal data by Kalea at any time, for example for sending the Kalea newsletter. If you wish to revoke your consent to receive the newsletter, please click on the "Unsubscribe newsletter" link at the very bottom of one of the newsletter e-mails received. In all other cases please contact us.
3. Your further rights
You have the right to correct or delete or to limit the processing of your personal data, a right to object to processing for the future and a right to data transferability.
As a data subject, and without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the Member State in which you are resident, in which you work or in which the alleged infringement occurred, if you consider that the processing of personal data relating to you is being carried out in breach of data protection legislation.
4. Competent supervisory authority
You can contact the relevant supervisory authority in the event of complaints regarding the use of your personal data:
The State Commissioner for Data Protection and Freedom of Information
The online complaint form can be found at: